How we make money

Pawfully earns affiliate commission when you click to a retailer and buy. We do not charge users for basic ranking and comparison access.

Scores are not for sale. Affiliate relationships never change product scores, ordering, or grade calculations.

How affiliate commission works

Some outbound retailer links include tracking parameters. If a purchase follows, the retailer or network may pay us a commission.

What never affects scores

• No paid placement in ranking order.
• No brand sponsorship boosts.
• No manual overrides to improve a product position.

Independence controls

Ranking pages are generated from score data and sorted score-first. Commercial teams cannot change rank outcomes.

Partners and third parties

Affiliate partners include major UK pet-food retailers and affiliate networks used for link attribution.

Related pages: About, Methodology, Privacy.